![]() ![]() In many regions, these players often lack credit cards or traditional bank accounts.Ĭoda Payments helps to connect publishers to these players by aggregating access to hundreds of payment channels across more than 30 countries through its suite of payment products. CashApp, e-wallets, cash payments, etc.). Many players’ preferred payment options aren’t available through traditional app stores (e.g. ![]() In my experience in the games industry, I know that developing the relationships and infrastructure required to support hundreds of different payment providers worldwide can be messy and time-consuming. That’s why last week’s news that Singapore-based Coda Payments raised $690M caught my attention. It’s worth diving into this company because of the potential they have as a payments infrastructure for games and for their wedge into mobile games (and beyond), enabling them to reach millions of players instantly and seamlessly through key partnerships. Yet operating at global scale – meeting players where they are through local payment providers and marketing channels – is incredibly challenging, even for the largest of publishers. Global behemoths like Garena Free Fire have demonstrated the power of focusing on players in emerging markets, while regions such as Africa and the Indian subcontinent continue to onboard millions of new gamers each year as smartphones proliferate and disposable incomes rise. Modern games-as-a-service products increasingly need to operate on a global scale from day one in order to compete with incumbent chart-toppers. ![]()
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